Ogilvy Graduate Programme – Challenge 1

The following is for the first challenge given to applicants of the Ogilvy Graduate Programme for 2012. Applicants are required to submit a picture as well as answer the following questions.

What’s your blog about?

I love film. Popcornography offers its readers film previews and reviews, poster art, movie quotes as well as tributes to the classics.

Striving to maintain a very particular tone throughout the blog ensures its off-beat and infallibly witty nature. Popcornography content is, most importantly, drafted to be entertaining in itself. Some like their tomatoes rotten. I prefer my popcorn sexy. More often than not Popcornography can be said to be sharp, facetious and even risqué. With regards to its edgy tone and character, Popcornography strives to stimulate interest in an attempt to break through the clutter. Why watch movies if you are not going to lovingly rip them apart? I don’t understand. Popcornography, by (urban) definition, is to be selfish with ones popcorn whilst moaning in pleasure to make others jealous. Shamelessly self-indulgent, Popcornography is a guilty pleasure.

What’s your dream job?

For the purposes of this question, I will try my utmost to stay within the realms of reality. My dream job would ultimately combine my two great passions; film and marketing. I currently intern for a start-up film production company, Picture Book Media. During my experience there I witnessed firsthand how essential drive and ambition are when forming a business as well as what is required from a marketing stand point. Building brand awareness from the ground up is not a feat that can be easily dismissed. With that said, I would absolutely love to be a part of international marketing campaigns used to promote films. Furthermore, my dream job would include liaising with Ryan Gosling and Nicole Kidman on a regular basis, naturally. But for the moment, developing a multi-dimensional understanding of the marketing industry is my most immediate goal. My dream job would also be one that is situated in an ethical, innovative, inspirational and fast-paced company culture. Oh, and a view of Table Mountain wouldn’t hurt…

Sometimes I wish…

… to learn another language. Sometimes, I wish I could explore the world’s great music festivals. Sometimes, I wish change would happen faster. Often, I wish I could escape to Bora Bora. All the time, I wish I had tiny errand-running minions that I could dress up in gangsta attire. But most of all, I wish the coffee would never run out and that Britney Spears wasn’t abducted by aliens back in 2007 and replaced with a malfunctioning clone.

What are the blogs you visit for inspiration?

There are a number of blogs that I find fascinating and often frequent. I absolutely love:

Afrographique, for relevant infographics

The Cool Hunter, to stay ahead of the curve

Fubiz, for a French flavoured dose of inspiration

Pretty Much Amazing, for hot new tunes

Blogilvy and Jogilvy (of course!)

I especially enjoy the “How to Fridays”, one of which I was lucky enough to attend. I also frequent friends’ blogs such as Shades of Gold (for a shot of Cape Town flavour) and Just Dylan Jack (which always provides rainbows and smiles). I also spend some time checking up on what other #OgilvyGrads are up to. I do, however, try to avoid blogs that centre solely around film. I feel that reading differing opinions on films that I review might serve to affect my ideas and could detract from Popcornography’s content and tone. Through ensuring opinions and ideas are entirely my own, Popcornography remains fresh.

What’s your favourite digital piece/ad ever?

If I was given complete reign over a TVC, I imagine it would end up having a very similar feel to “Never Say No to Panda”. Panda Cheese released these TVCs which feature a giant panda terrorizing civilians into purchasing their products. They are marvellous. Additionally, I am also very fond of the “Smell Like a Man, Man” TVCs which Old Spice used to reposition the once flailing brand. Both Panda and the Old Spice TVCs were a remarkable viral success.

While working on the Kraft Food’s account during my internship at Ogilvy, I was exposed to Stimorol’s very interesting and surprisingly dark sense of humour. All facets of the Mega Mystery campaign were remarkably successful. Stimorol had their audience interact with the brand through their “You Decide the Flavour” campaign. Fans would suggest flavours and promotional videos of the best were produced as a response. Present in all the above is Stimorol’s fun-loving sense of humour. It is just wonderfully bizarre.

Never Say No To Panda TVC:

Old Spice’s Smell Like a Man, Man TVC:

Harry Wins Invisibility with Stimorol Mega Mystery:

On repeat…

Without a doubt- the brand new Muse single (from the upcoming album The 2nd Law) entitled “Unsustainable”. Additionally, I absolutely adore Lana Del Rey’s latest album despite her inability to carry a tune during her very questionable live performances. LOVE Lana! Other repetitive activities include Alexander Bar on Kloof Street, squash and tennis at Kelvin Grove and the church that is DVD Nouveau.

How would you decorate your new Ogilvy desk?

My prized collection of tiny, porcelain cat figurines would fashion a haze of pink and blue that would ultimately be my Ogilvy workspace. However, these would only serve to highlight my elaborately framed photograph of Grandma and myself on safari.

2012

08/13

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Afrographique
Blogilvy
Challenge 1
Fubiz
Jogilvy
Just Dylan Jack
Man
Mega Mystery
Never Say No to Panda
Ogilvy
Ogilvy Graduate Programme
Panda Cheese
Pretty Much Amazing
Shades of Gold
Smell Like a Man
Stimorol
The Cool Hunter

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